HOME MARKETING AND SELLER SERVICE PLAN

I CAN’T CONTROL THE MARKET, BUT I CAN CONTROL THE MARKETING!

In today’s competitive market, you need a strong marketing plan. My marketing plan is designed to place your home in the mental inventory of every person possible Realtors^®, past clients, friends, family, neighbors and my extensive personal list. I don’t think you will find another agent in the marketplace with such powerful marketing tools, a comprehensive plan and commitment to your satisfaction.

If you would like an evaluation of your property use my Property Evaluation Form to tell me all of the features of your home or all me at 847-465-3636.

The Plan

MARKET THROUGH MLS
Your home will be placed in Multiple Listing Service. The MLS only makes your home available for Realtors to find. I use the MLS to target the agents most likely to show your home in the first 30 days. I also use it to identify target groups of buyers and neighborhoods and send appropriate information to both groups.

PLACE A SIGN ON THE PROPERTY
The Coldwell Banker name shows stability, quality and a positive image. The sign notifies neighbors that your home is available and creates visibility for prospective buyers who may be driving through the area.

CREATE A JUST LISTED CARD
The Just Listed card shows a picture and a few details of your home. It is sent to Realtors, neighbors, my personal list and additional targeted groups of buyers.

CREATE A BROCHURE
A multi-page color brochure will be created by our Marketing Director using pictures, special features and area information. This brochure will be provided to buyers at open houses and private showings. It will also be provided to anyone who makes an inquiry on the property.

OPEN HOUSES (Where Appropriate)
Open Houses are more than just sticking a sign in the ground and hoping people come. I have a proactive plan for Open Houses that increases the number of prospects attending.

PRINT ADVERTISING
Our print advertising includes: Chicago Tribune, Daily Herald and Pioneer Press

INTERNET ADVERTISING
I offer one of the most comprehensive Internet marketing programs available in the market.

8 out of 10 buyers begin their search for a home on the Internet!
Here is a list of just some of what we offer offer.  New avenues of Internet marketing are being added all the time:

Realtor.com
ColdwellBankerOnline.com-This site feeds listings to:

Google
Trulia
Zillow
Yahoo

ColdwellBanker.com
TerryDahlem.com
Many other top Internet sites- See the list of Internet sites

Mobile Marketing
I use CB Mobile Marketing and have a special I-phone App available to to buyers to make your property available to the buyers who use cutting edge technology

PLACE A LOCKBOX ON THE PROPERTY
Placing a lockbox creates convenience, allowing showings to take place at any time. They are secure as we use electronic keypads which record the ID of the agent using it.

REALTOR’S TOUR
Holding a Realtor tour, where appropriate, places your property in the mental inventory of sales associates. It also allows for additional feedback and recommendations.

PROGRESS REPORTS
Progress reports will be provided to you. They are available in different forms and you can choose the one that suits you best: phone, email, US Mail or Internet. The report will update market activity, provide feedback and give you an overview of upcoming marketing strategy. The report is in addition to weekly (at least!) phone calls.

RECOMMEND IMPROVEMENTS TO ADD TO SALEABILITY OF HOME
You only get one chance to make a first impression!  I’ll let you know what buyers are looking for and help you stage your home to appeal to most. This will help to prevent objections before they occur.

THOROUGHLY EXPLAIN THE SELLING PROCESS INCLUDING:
Agency relationships               Purchase Agreement/Addendum
Title Insurance                            Financing alternatives
Contacting your lender            Negotiation
Closing procedures

PRESENT AND EXPLAIN ALL OFFERS
All options and the potential ramifications of decisions will be explained. Using 20+ years of experience and my skills as a Certified Negotiation Specialist, I will negotiate to help you achieve your goals. It’s important to remember that not every negotiating event results in a signed contract.

FOLLOW UP LEADS FROM ALL AD/SIGN/INTERNET

SCREEN ALL PARTIES WHO SUBMIT A PURCHASE AGREEMENT
We will require that a pre-approval letter be submitted with each offer to purchase.

WORK WITH APPRAISER TO ENSURE ACCURATE APPRAISAL
I will communicate with appraiser, providing comparables and pointing out features of your home that may increase value over those comparables.

KEEP OWNER UPDATED AS TO PROGRESS OF FILE AFTER THE SALE
From the time you sign a Purchase Agreement, its about 45-60 days to closing. During that time, there’s a lot going on – Home Inspection, Attorney review, lender updates, title updates, contingencies, etc. I’ll keep you updated every step of the way.

COORDINATE CLOSING

BE HONEST, STRAIGHTFORWARD AND DIRECT WITH ALL COMMUNICATIONS
I will honestly communicate all pertinent information to you and give you advice and suggestions to aid in the selling of your home. I ask that you communicate any questions or concerns as they occur. The key to any successful relationship is open and honest communication.

I am constantly trying to improve my service to my clients. Each one of my clients is given a form to evaluate my services.  Client Service Evaluation Form. If you have suggestions or would like to say something about my service feel free to use the form.