HOME MARKETING & SELLER SERVICE PLAN
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I CAN'T CONTROL THE MARKET, BUT I CAN CONTROL THE
MARKETING!
In today's competitive market, you need a strong marketing plan. My marketing plan is designed to place
your home in the mental inventory of every person possible Realtors, past clients, friends, family, neighbors and
my extensive personal list. I don't think you will find another agent in the marketplace with such
powerful marketing tools, a comprehensive plan and commitment to your satisfaction.
| If you would like an evaluation of your
property use my Property Evaluation
Form to tell me all of the features of your home or all me at
847-465-3636. |
The Plan
MARKET THROUGH MLS
Your home will be placed in 2 MLSs MLSNI and MAP. The MLS only makes your home available for Realtors
to
| Terry kept me informed each step of the way. Her communication and
attention to detail is excellent. Bob C |
find. I use the MLS to target the agents most likely to show your home in
the first 30 days. I also use it to identify target groups of buyers and neighborhoods and send appropriate
information to both groups.
PLACE A SIGN ON THE PROPERTY
The Coldwell Banker name shows stability, quality and a positive image. The sign notifies neighbors that your home
is available and creates visibility for prospective buyers who may be driving through the area.
CREATE A JUST LISTED CARD
Thank you, Terry for a job well done in selling my condo.
Bonnie B. |
The Just Listed card shows a picture and a few details of your
home. It is sent to Realtors, neighbors, my personal list and additional targeted groups of buyers.
CREATE A BROCHURE
A multi-page color brochure will be created by our Marketing Director using pictures, special features and area
information. This brochure will be provided to buyers at open houses and private showings. It will also be provided
to anyone who makes an inquiry on the property.
OPEN HOUSES
Open Houses are more than just sticking a sign in the ground and hoping people come. I have a proactive plan for
Open Houses that increases the number of prospects attending.
PRINT ADVERTISING
Our print advertising includes: Chicago Tribune, Daily Herald and Pioneer Press
ELECTRONIC ADVERTISING
8 out of 10 buyers begin their search for a home on the Internet! We offer a strong web presence including:
Realtor.com Enhanced site with multiple pictures- most visited real estate site on the Internet
ColdwellBankerOnline.com* This site feeds listings to Google and Trulia
ColdwellBanker.com
TerryDahlem.com
Google*
Trulia*
PLACE A LOCKBOX ON THE PROPERTY
Placing a lockbox creates convenience, allowing showings to take place at any time. They are secure as we use
electronic keypads which record the ID of the agent using it.
TOUR
Holding a Realtor tour, where appropriate, places your property in the mental inventory of sales associates. It
also allows for additional feedback and recommendations.
PROGRESS REPORTS
Thanks, Terry for all you did to sell our townhome and help us find
our dream home! We appreciated that you kept track of all the details and made everything easy for
us. We love our new house!
Vince and Susan |
Progress reports will be provided to you weekly. They are available in
different forms and you can choose the one that suits you best: phone, email, US Mail or Internet. The report will
update market activity, provide feedback and give you an overview of upcoming marketing strategy. The report is in
addition to weekly (at least!) phone calls.
RECOMMEND IMPROVEMENTS TO ADD TO SALEABILITY OF HOME
You only get one chance to make a first impression! I'll let you know what buyers are looking for and help
you stage your home to appeal to most. This will help to prevent objections before they occur.
THOROUGHLY EXPLAIN THE SELLING PROCESS INCLUDING:
Agency relationships
Purchase Agreement/Addendum
Title
Insurance Financing
alternatives
Contacting your lender
Negotiation
Closing procedures
PRESENT AND EXPLAIN ALL OFFERS
All options and the potential ramifications of decisions will be explained. Using 20+ years of experience and my
skills as a Certified Negotiation Specialist, I will negotiate to help you achieve your goals. It's important to
remember that not every negotiating event results in a signed contract.
FOLLOW UP LEADS FROM ALL AD/SIGN/INTERNET CALLS
SCREEN ALL PARTIES WHO SUBMIT A PURCHASE
AGREEMENT
We will require that a pre-approval letter be submitted with each offer
to purchase.
WORK WITH APPRAISER TO ENSURE ACCURATE APPRAISAL
I will communicate with appraiser, providing comparables and pointing out features of your
home that may increase value over those comparables.
KEEP OWNER UPDATED AS TO PROGRESS OF FILE AFTER THE SALE
From the time you sign a Purchase Agreement, its about 45-60 days to closing. During that
time, there's a lot going on - Home Inspection, Attorney review, lender updates, title
updates, contingencies, etc. I'll keep you updated every step of the way.
COORDINATE CLOSING
BE HONEST, STRAIGHTFORWARD AND DIRECT WITH ALL COMMUNICATIONS
I will honestly communicate all pertinent information to you and give you advice and suggestions to
aid in the selling of your home. I ask that you communicate any questions or concerns as they
occur. The key to any successful relationship is open and honest communication.
I am constantly trying to
improve my service to my clients. Each one of my clients is given a form to evaluate my
services. Client Service
Evaluation Form If you have suggestions or would like to say something
about my service feel free to use the form.
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